”The journey that doesn’t start in the
heart is a dead end"

Social Entrepreneur without even knowing it

As my final exam project at the Kaospilots I had the idea of taking the danish hotdog stand (a piece of Danish culture) on a well deserved vacation in Europe to support neglected children’s wards at the local hospital. The project was a great success and this made me invest in a classic Danish hotdog stand, which was to travel the world in order to inspire and create positive social change to neglected children and their families.

By doing this I became a social entrepreneur without even knowing it.

Since 2003 I’ve been self-employed with The Worlds most travelled Hotdog stand as focal point and I teach, give lectures and work as an organizational consultant. In addition to this I am co-owner of two other companies, which you can read about in the bottom of this page.

Prior to the my education as a Kaospilot I’ve passed the diploma in commerce and taken courses in art, industrial design and graphical design. I’ve spent a few years working as a freelance instructor in outdoor teambuilding and have also gained life- and working experience through long stays in the US and Switzerland and short stays in Durban Vancouver, Los Angeles, Lyme Regis (UK) and Shanghai.

I’m a member of the Zonta Aarhus II, who’s purpose is to improve women’s conditions both nationally and internationally. Zonta Aarhus II chose to support The Worlds most travelled Hotdog stand’s projects in South Africa and India and in regards to this I was invited as member.

”Social entrepreneurs are necessary if we are to develop new models for society in the coming century."
Gregory Dees
Standford University, California, USA
”Social Entrepreneurship is the idea that entrepreneurs can make money and at the same time benefit the local community, weak groups and different social structures."
Aarhus University


  • Ambassador of the NGO Morning Tears, China, 2009-2017
  • Board member at a school for the poorest people, India, 2012-2015
  • The Network of Female Business Leaders’ Inspirational prize 2009
  • Copenhagen Goodwill Ambassador Project 2010
  • Admitted to Women’s Blue Book 2011/’12

Because of my work as social entrepreneur I participated in an analysis of the fields of CSR and social innovation. The analysis is a cooperation between social- and integration ministry and the, now closed, Center of Social Economy, with the goal to strengthen and increase social economy in Denmark. My experience as social entrepreneur through twelve years in cooperation with private businesses was valuable in this connection. As they said: Well, you ARE the best case scenario.

If you want to know more about the analysis dealing with CSR partnerships between social- and private businesses, have a look at these two reports: the long version or the short version.

In 2015 RacingRoom took form by the initiative of my Hotdog Agent, Claudio Amdisen. I was invited to be a co-owner and was given the task of the of the overall management and also of implementing CSR as a natural part of the company.

We have four simulators on Hasselagercentervej in Viby and two for rental purposes.

The other co-owners of RacingRoom are Claudio Amdisen, Martin Jørgensen, Niels Møller and Racehall.

Suddenly I had the opportunity to be co-owner of a professional and privately owned sim-racing team. The very first in Denmark and one of the first two in the world.
Since January 2018 I have been the CEO of Burst Esport and we’re already in the top 10 of the world ranking.

Once again, I make sure that we make a vivid social difference through CSR activities.

The other co-owners of Burst Esport are Claudio Amdisen, Martin Jørgensen, Niels Møller and  Jesper N. Pedersen

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